Zoom bleaching is becoming more and more popular. Brite Smile is another bleaching system that was also popular, but Brite Smile has been purchased by Discus Dental, the company that produces Zoom bleaching products, and the Brite Smile process is very similar. While Zoom produces quicker results, and it is more convenient for some lifestyles, the end results aren't any better than the simpler at-home tooth whitening treatments. Thus, the major advantages of Zoom bleaching are convenience and speed.


Another name for this technique is laser bleaching. Technically, laser bleaching originally used a laser light to activate the bleach. However, it was found that the laser didn't make it more powerful, because it is a very focused light that covers a tiny area. Covering the entire tooth by moving the light around was very time-consuming and was found to not be very effective. So the term laser bleaching has morphed into being used to refer to this same Zoom bleaching process.

Zoom bleaching technique:

Zoom whitening step 1

To start the Zoom bleaching process, a dental assistant will place special retractors and a napkin to protect your lips and face.

Zoom whitening step 2

Next, they place a coating that sticks to your gums. This will protect them from the irritating Zoom bleaching gel.

Zoom whitening step 3

Then they shine the Zoom light on your teeth for maybe a quarter to half an hour. This will be done for from one to three sessions.

They may provide TV or music for you during this time. If not, we'd recommend bringing your own to pass the time.

Zoom whitening step 4

Your teeth will be quite a bit whiter at the end of the appointment, though this whiteness will fade a little bit over the next few days.

Some cosmetic dentists will then provide you a tray to wear at night for a few days to boost the bleaching power of this treatment session.

Ignite the Zoom whitening logo

Written by a cosmetic dentist!

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