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Dentistry Study

for Infinity Dental Web content writers from David Hall

This page indexes the information on mynewsmile.com that you need to know in order to write our dental websites. Study it carefully. You may want to take notes. You need to know all of this very thoroughly to be able to write content for our websites. And so that there is no misunderstanding, this is considered “schooling” that helps you prepare for writing, and not paid time. So our expectation is that you study this on your own time. But the better you master it, the better you will write, which will translate into better pay. We want this investment of time you make to be a show of good faith on your part that you intend to do this and stick with it, because we want writers that we’ll be able to rely on over the long term. Plus, I make a sizeable investment in time in your training, and we want that investment to pay off.

After you read through this material, there is also a 20-page content writers manual we have you study, and a two-hour video to watch, and a quiz on those materials. Those materials focus on marketing strategies. You will learn that marketing a dentist is very different from most other kinds of marketing. One of our strengths as a company is our understanding of that, and it will be important for you to learn the fundamentals of that strategy. The manual also explains on-page search engine optimization.

This reading material, however, is actually only the beginning of your training. After you begin getting paid for your writing, for your first couple of projects, I will spend many hours instructing you further on the clinical aspects of your writing as well as the marketing. We want that investment that we make in you to pay off, and it will only do so if you continue with us over the long term. The system appears to work well, and most of our team of dental writers have been with us for a number of years.

When you take the test, we ask you that you not refer back to this website, but rather to answer only from your memory. This is important, because only then will you and I know if you have yet mastered the material. The test is challenging, and you will likely miss 20 to 30% or more of the questions. But as long as you have made a genuine and careful attempt to learn the material, I will walk you through all the questions you miss. For those questions, I will either suggest pages for you to review and then have you re-answer those questions, or I will simply give you the correct answer and explain why. But if you refer back to the website during the test, you will appear to be more ready than you really are, and you run the risk of bombing on your first project and exposing your lack of preparation.

The test is short answer, which helps me evaluate not only if you have the “right” answer, but if you’re giving the right reasoning that demonstrates whether or not you understand the material. If the comprehension seems to come quickly for you, go ahead and move quickly through the material. If you are uneasy about that, take your time going over it. We’re more interested in quality of preparation than in speed.

When you are writing content, you may certainly refer back to mynewsmile.com for help with writing and answering questions. However, you may not copy any content. Google severely penalizes copied content, and so every page for each site that you create must be written from scratch with unique wording. If we ever discover that you are copying content, even just paraphrasing other writing, we will not give you any more projects.

And when you do begin to write for us, remember that the focus of the mynewsmile.com website is very different from the focus of our clients’ websites. Mynewsmile.com is brutally honest and not politically correct, and so would be inappropriate for a dentist’s practice website. For example, it is blunt in its statement that only a few dentists are good at cosmetic dentistry. We would not want to be that blunt on a client’s website. Your reading here is to provide background information so that you understand the dentistry. When you actually begin to write, we have another website that is dedicated to helping train content writers, and one of the features of that website is a list of sample pages on all of the search terms that we typically target. Pattern your writing after those pages, not after mynewsmile.com, and it will be easier to stay out of trouble.

Start by reading all these main menu items:

Now go back through for more detail:

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